Hold your Ground
Soft shades. Hard hits. Meet the new collection, built for women who show up, suit up, and don't back down. Featuring the unstoppable athletes of London Roller Derby.
Soft tones, hard contact.
Support isn't soft.
There's a story we've been told about women in sport. That femininity and ferocity can't share a kit bag. That pastels mean pretty, and pretty means passive. We're calling time on that.
Our new collection arrives in Lilac, Hot Pink, Lemon and Powder Blue. Then we put it on the skaters of London Roller Derby and watched them bruise a track. The colours didn't flinch. Neither did they.
Hold Your Ground is about the real meaning of support: the kind you feel in your chest when you take the hit, and the kind that lets you get back up and skate into the next one.
Bounce
to Hit
Shades
In
Roller
Derby
Meet the London Roller Derby.
London Roller Derby (originally London Rollergirls) was founded in 2006 as the first roller derby league in the UK. They're skater-owned, member-run, and in June 2010 became the first league outside North America to gain full membership of the Women's Flat Track Derby Association.
Roller derby is full-contact, fast, and unapologetically physical. It's also one of the most welcoming sporting communities you'll ever find. Open to women, non-binary and gender-expansive skaters, built on grit, solidarity and inclusivity.
When we started dreaming up this campaign, there was only ever one team we wanted to work with. The Overband® has to hold its ground when a blocker hits you at speed. The LRD skaters put our bras through the truest test there is.
What's your derby name?
Every skater has one. It's part alter-ego, part battle cry. Usually a pun, always a promise. From Grievous Bodily Charm to Kamikaze Kitten, a derby name tells the track who you are before you even hit it. Find yours.
Roller derby is powerful, fearless and unapologetic! Exactly why London Roller Derby is perfect for putting our sports bras through their paces.
Mari, Founder of MAAREE
The new line-up.
Now it's
your turn.
Find the support that holds when everything else is moving. Get fitted, get kitted, and get out there.