Our (Wo)Mantra
MAAREE exists to support women so that they are empowered to achieve their potential.
Designed by a sports bra performance tester
About Us
MAAREE was founded by a sports bra performance tester, Mari, after she used to test the performance of sports bras for some of the biggest brands under laboratory conditions.
After realising that, despite her job, that she, like many other women in her experiments, couldn't find their perfect sports bra.
They were either not supportive enough, too uncomfortable or looked terrible.
When testing all of these bras she was confused as to why everyone was concentrating on reducing downward motion only.
As we all know - what goes up, must come down!
The results from her testing showed that breasts move in all sorts of directions when we're active. It became obvious that not many companies really knew enough about sports bras.
She realised there was a real gap in the market for someone to come in and really enhance/improve the offering of sports bras. Not only that, but to offer something new and disruptive in this female-first industry, something that rarely happens.
MEET OUR FOUNDER
Mari
When running along one day - wearing a sports bra from one of the biggest brands - I hovered my hands above my chest and I was mortified by how much bounce I was experiencing.
I couldn't believe this was an acceptable level of support.
I thought this just had to change.
Therefore she decided to do something about it herself by mocking up some prototypes at home.
It was instantly clear that creating a sports bra with upward motion support vastly improved the performance of the sports bra, and so, the first Overband® was created and MAAREE was founded.
2016
The First Overband Prototype
After a quick trip to a charity shop to buy second hand belts, Mari re-designed it to create the first curved and adjustable Overband panel.
After sewing it onto an existing sports bra it was immediately obvious that it vastly improved its performance.
2017
Development is Underway
Mari spend the next couple of years creating and evaluating prototypes on evenings and weekends to perfect the world's only sports bras with Overband® Technology.
Later going onto to find the ideal supplier to partner with to help create the designs in multiple sizes and to produce for real-life customers!
2018
MAAREE Launched
We officially launched in December 2018 with two sports bra designs; the Solidarity Bra and Empower Bra.
With a number of pre-orders to fulfil, the business was actually now up-and-running and the wonderful (and often tearjerking) customer reviews has started flowing in!
2020
Covid Hit us Hard
We had finally started to get the hang of running a business and were about to get our third production through of our sports bras when the pandemic hit.
What should have been a very thriving time for the business ended up being a 7-month period of no stock to sell, due to supply chain issues.
We decided to launch our online fitting service and provide lots of useful sports bra content in the meantime to keep people interested in our company and eagerly awaiting our restock.
2023
Back and stronger than ever!
We're happy to say that we bounced back after the troubles of the pandemic thanks to all of your support!
After launch, we more than made up for all of the lost sales after we finally received stock back in and we're now going stronger than ever.
We've since launched collaborations, sponsored clubs and launched our third sports bra design; the Battle Bra.
We don't plan on stopping there! Join us on our journey.
Unser (Wo)Mantra
"Frauen unterstützen, damit sie ihre Ziele erreichen können"
Viele Frauen haben nicht das Gefühl, über die richtigen Werkzeuge oder Unterstützung zu verfügen, um sorgenfrei trainieren zu können, und sind daher nicht so aktiv, wie sie es möchten. Die geschlechtsspezifische Kluft bei den Teilnahmequoten an Übungen ist immer noch zu groß für unseren Geschmack, und wir glauben, dass Sport und Bewegung nicht nur der Schlüssel für einen gesunden Lebensstil sind, sondern auch wichtig für die Entwicklung wichtiger Lebenskompetenzen. Wir möchten helfen, die Barrieren abzubauen, die Frauen in ihrem Leben haben, und die notwendige Unterstützung bieten, damit Sie Ihr wildes und kraftvolles Leben selbstbewusst führen und der Welt zeigen können, dass Sie eine Kraft sind, mit der man rechnen muss!
Eine Sportbekleidungsmarke für Frauen, die von einem Sportprodukttester gegründet wurde
Wir sind bestrebt, eine innovative neue Version des klassischen Sport-BH-Designs zu entwickeln und herzustellen, damit es eine überlegene Allround-Leistung bietet. Es geht uns um unermüdliche Verbesserungen und wir möchten eines Tages die Probleme rund um alle Sportbekleidung für Frauen vollständig lösen. Bitte begleiten Sie uns auf unserer Reise, sprechen Sie mit uns und erzählen Sie uns von sich!
Lerne Mari kennen
Ich habe mein ganzes Berufsleben lang Sportprodukte getestet.
Sobald ich mein Studium an der Loughborough University beendet hatte, begann ich, die Leistung von Sport-BHs unter Laborbedingungen für einige der besten Sportmarken der Welt zu testen. Als begeisterte Sportlerin hatte ich jedoch das Gefühl, dass mein perfekter Sport-BH immer noch nicht existiert.
"Ich war beschämt darüber, wie viel Bewegung vor sich ging, die ich nicht wahrnahm."
Wenn Sie eines Tages entlang laufen - mit dem, was ich für einen der besseren Sport-BHs in meiner persönlichen Sammlung hielt - Ich schwebte meine Hände über meiner Brust und war beschämt darüber, wie viel Bewegung vor sich ging, die ich nicht bemerkte.
Als ich all diese BHs testete, war ich verwirrt darüber, warum niemand die Aufwärtsbewegung in Angriff nahm oder überhaupt darüber nachdachte. Brüste können sich in alle Richtungen bewegen, aber mir wurde klar, dass nicht viele Unternehmen wirklich genug über Sport-BHs wussten. Trotzdem dachte ich, dass dies so offensichtlich war, dass jemand früher oder später dazu gezwungen war, es anzugehen.
Anschließend leitete ich das Testteam bei einem Top-Unternehmen für Wearables in London. Validierung der Qualität und Genauigkeit einer Reihe tragbarer Produkte; ein Job, der erfordert viel vom Laufen. Als ich jedoch 2017 von diesem Job entlassen wurde, und mein perfekter BH immer noch existierte nicht, ich beschloss, mein Design endlich Wirklichkeit werden zu lassen, es mit jedem zu teilen, der eines möchte, und MAAREE zu starten.
Um mehr zu lesen, besuchen Sie unsere Blogeintrag!
Testing is at our Core
Mari started our her career testing sports bras and this will forever be at the heart of our products.
It's about time sports bras did more for us
We stem from engineering roots, rather than fashion ones. So we are passionate about creating gear which does what it says on the tin.
Continuously provide better
We want to be around for a long time, providing a whole variety of sport bras and sportswear to suit everyone.
Comfort & Performance Together
Objective numerical results aren't the whole picture though! We gather subjective results from our participants too, to ensure ultimate comfort and appeal.
We have high standards for performance
Unfortunately, there are no standards to hit to be able to call your bra a high-impact sports bra. As a result, we know a lot of designs out there underdeliver. This is why we set high standards for our designs.
Our Values
How we support you
We strive to support our community through our three core pillars.
Getting you up to speed
Our Launch Videos
Join in with the fun
Follow us on Instagram
We like to show you some behind the scenes of the business, what's coming soon and share helpful tips and tricks about sports bras whenever we can.
Want to know more?
Our History
HOW WE TEST OUR REVOLUTIONARY SPORTS BRAS
MAAREE was started by Mari, a sport bra performance tester. What does laboratory testing of a sports bra involve? Read on.
Read MoreHow it Started: The First Overband® Prototype
Read the story of how the very first Overband® prototype was created and how Mari constructed her first revolutionary sports bra.
Read MoreA Letter From Mari: The Challenges of Covid-19 on My Small Business
An honest letter from the founder of MAAREE about how the Covid-19 pandemic has affected the sports bra start-up.
Read MoreFeatured collection