MAAREE Partners with F.C. Como Women to Empower Female Athletes
At MAAREE, we’ve always been about pushing boundaries and empowering women to reach their full potential through innovative sportswear. That’s why we’re incredibly proud to announce our latest collaboration with F.C. Como Women.
This partnership not only brings together our sports bras with one of the most innovative teams in women's football but also strengthens our commitment to empowering women in sports.
The Origin of MAAREE
MAAREE was born from a personal mission: to provide women with a sports bra that truly delivers the support they deserve. Our founder, Mari, was once a performance tester for sports bras, and through her experience, she realised that many of the major brands missed one critical factor: breasts move in a figure of 8 motion, not just up and down.
Most sports bras focused on minimising downward motion, but they ignored the multi-directional reality of movement, leaving women with discomfort and inadequate support during activities. Determined to fill this gap, Mari began developing the Overband®, an innovative feature designed to control upward motion and provide the complete support women need during exercise.
"As I was running one day wearing a sports bra from one of the biggest brands, I hovered my hands above my chest and was mortified by the amount of bounce I was experiencing," Mari recalls. "I couldn’t believe this was considered acceptable support. I knew something had to change."
The Partnership with F.C. Como Women
F.C. Como Women are not your average women's football club. They are one of a small number of clubs which are separated from their male counterparts. Under the ownership of Mercury 13, the club is being built for women. Every element, every detail is evaluated with women at the centre of the conversion, from the players, the coaching staff, facilities, match day experience and beyond.
Our collaboration with F.C. Como Women is a perfect fit, both organisations share the same vision: empowering women in sports through innovation. Together, we aim to create more visibility for women's sports and inspire female athletes to lead active, confident lives.
"Our company is committed to supporting women-led ventures and initiatives that strive to improve conditions for women in all aspects. We aim to equip our professional players with the best tools to boost their confidence on the field and provide comprehensive support off the field." – Elena Mirandola, CEO, F.C. Como Women
This partnership also allows us to showcase two of our high-performance bras: the Solidarity and Empower sports bras. Both bras are engineered with our signature Overband® technology, which provides maximum comfort and unparalleled support—keeping women focused on their game and free from distractions.
Why This Collaboration Matters
Women’s sports still face many challenges, and unfortunately, proper equipment and sportswear often fall short. Through this collaboration, we hope to inspire change and show that performance and comfort don’t have to be mutually exclusive.
F.C. Como Women is a team that values inclusivity, growth, and performance, and with our technology, we can help their athletes perform at their best. This partnership is not just about apparel; it's about equipping women with the right tools to excel, on and off the field.
What the Players Are Saying
We’ve already received amazing feedback from the players at F.C. Como Women after their first experience with our bras. One player shared her excitement with us:
"Few brands focus on helping female athletes with issues that aren’t present in male sports. Breast support is in good hands with MAAREE, and we’re thankful for their efforts to help us perform our best."
We’re thrilled to support these athletes and look forward to seeing the impact our partnership will have on their game.
Looking Ahead
This partnership is just the beginning of our journey to break barriers in women's sportswear. We’re not stopping here. At MAAREE, we’re constantly researching, innovating, and pushing for better solutions that meet the needs of active women everywhere.
"We’re not satisfied until we resolve the issues surrounding all women’s sports apparel," says Mari. "It's time sports bras did more for us."
Together with F.C. Como Women, we’re looking forward to a future where women athletes are fully supported—on the field and beyond. Stay tuned as we continue this exciting collaboration, and don’t forget to check out our Solidarity and Empower bras.
Shop the Collection
If you’re ready to experience the difference for yourself, head over to our shop and discover the Solidarity and Empower sports bras—designed to give you the support you deserve. Whether you’re a professional athlete or just getting started, MAAREE has your back.
Shop the CollectionAt MAAREE, we believe in empowering women every step of the way. This partnership with F.C. Como Women is a significant milestone in our journey, and we’re excited to see where it leads. Let’s continue to break boundaries together.
Want more handy tips?
The sizing checklist Mari runs through in every fitting, plus first dibs on new colours. No spam. Just support that fits.
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