Our (Wo)Mantra

MAAREE exists to support women so that they are empowered to achieve their potential.

Designed by a sports bra performance tester

About Us

MAAREE was founded by a sports bra performance tester, Mari, after she used to test the performance of sports bras for some of the biggest brands under laboratory conditions.

After realising that, despite her job, that she, like many other women in her experiments, couldn't find their perfect sports bra.

They were either not supportive enough, too uncomfortable or looked terrible.

When testing all of these bras she was confused as to why everyone was concentrating on reducing downward motion only.

As we all know - what goes up, must come down!

The results from her testing showed that breasts move in all sorts of directions when we're active. It became obvious that not many companies really knew enough about sports bras.

She realised there was a real gap in the market for someone to come in and really enhance/improve the offering of sports bras. Not only that, but to offer something new and disruptive in this female-first industry, something that rarely happens.

MEET OUR FOUNDER

Mari

When running along one day - wearing a sports bra from one of the biggest brands - I hovered my hands above my chest and I was mortified by how much bounce I was experiencing.

I couldn't believe this was an acceptable level of support.

I thought this just had to change.

Therefore she decided to do something about it herself by mocking up some prototypes at home.

It was instantly clear that creating a sports bra with upward motion support vastly improved the performance of the sports bra, and so, the first Overband® was created and MAAREE was founded.

2016

The First Overband Prototype

After a quick trip to a charity shop to buy second hand belts, Mari re-designed it to create the first curved and adjustable Overband panel.

After sewing it onto an existing sports bra it was immediately obvious that it vastly improved its performance.

2017

Development is Underway

Mari spend the next couple of years creating and evaluating prototypes on evenings and weekends to perfect the world's only sports bras with Overband® Technology.

Later going onto to find the ideal supplier to partner with to help create the designs in multiple sizes and to produce for real-life customers!

2018

MAAREE Launched

We officially launched in December 2018 with two sports bra designs; the Solidarity Bra and Empower Bra.

With a number of pre-orders to fulfil, the business was actually now up-and-running and the wonderful (and often tearjerking) customer reviews has started flowing in!

2020

Covid Hit us Hard

We had finally started to get the hang of running a business and were about to get our third production through of our sports bras when the pandemic hit.

What should have been a very thriving time for the business ended up being a 7-month period of no stock to sell, due to supply chain issues.

We decided to launch our online fitting service and provide lots of useful sports bra content in the meantime to keep people interested in our company and eagerly awaiting our restock.

2023

Back and stronger than ever!

We're happy to say that we bounced back after the troubles of the pandemic thanks to all of your support!

After launch, we more than made up for all of the lost sales after we finally received stock back in and we're now going stronger than ever.

We've since launched collaborations, sponsored clubs and launched our third sports bra design; the Battle Bra.

We don't plan on stopping there! Join us on our journey.

Notre (Wo)Mantra

« Soutenir les femmes afin qu'elles soient autonomes pour atteindre leurs objectifs » De nombreuses femmes ne se sentent pas équipées ou soutenues pour pratiquer une activité physique sans soucis et, par conséquent, ne sont pas aussi actives qu'elles le souhaiteraient. L'écart entre les taux de participation des femmes à l'exercice physique est encore trop important à notre goût, et nous pensons que le sport et l'exercice physique sont non seulement essentiels pour mener une vie saine, mais aussi importants pour développer des compétences de vie importantes. Nous voulons aider à surmonter les obstacles auxquels les femmes sont confrontées dans leur vie et fournir le soutien nécessaire pour que vous puissiez vivre votre vie avec confiance et puissance, et montrer au monde que vous êtes une force à ne pas négliger ! Une marque de vêtements de sport pour femmes, lancée par un testeur de produits sportifs Nous nous efforçons de concevoir et de fabriquer une nouvelle version innovante du design classique du soutien-gorge de sport afin qu'il offre des performances supérieures dans tous les domaines. Nous sommes axés sur l'amélioration constante et souhaitons résoudre un jour complètement les problèmes liés aux vêtements de sport pour femmes. Rejoignez-nous dans notre parcours, venez nous parler et parlez-nous de vous ! Rencontrez Mari J'ai testé des produits sportifs toute ma vie professionnelle. Dès que j'ai quitté mes études à l'Université de Loughborough, j'ai commencé à tester les performances des soutiens-gorge de sport dans des conditions de laboratoire pour certaines des plus grandes marques de sport au monde. Cependant, étant moi-même une sportive passionnée, je sentais que mon soutien-gorge de sport parfait n'existait toujours pas. Un jour, en courant avec ce que je pensais être l'un des meilleurs soutiens-gorge de sport de ma collection personnelle, j'ai levé les mains au-dessus de ma poitrine et j'ai été horrifiée de voir à quel point il y avait de mouvement dont j'é

Testing is at our Core

Mari started our her career testing sports bras and this will forever be at the heart of our products.

It's about time sports bras did more for us

We stem from engineering roots, rather than fashion ones. So we are passionate about creating gear which does what it says on the tin.

Continuously provide better

We want to be around for a long time, providing a whole variety of sport bras and sportswear to suit everyone.

Comfort & Performance Together

Objective numerical results aren't the whole picture though! We gather subjective results from our participants too, to ensure ultimate comfort and appeal.

We have high standards for performance

Unfortunately, there are no standards to hit to be able to call your bra a high-impact sports bra. As a result, we know a lot of designs out there underdeliver. This is why we set high standards for our designs.